◾️Product overview
A soft-textured towel made of 100% cotton—
now available as an original item from JIYUCHO, accompanied by a few honest words.
Perfect for sports, saunas, hot springs, or the outdoors.
Wherever there's sweat, this towel is ready to be with you.
We offer two colors:
orange and sky blue—hues that lift your mood at a glance.
On the edge of each towel, you’ll find a simple embroidery:
“MAKE MOMENTS HONEST”, alongside the JIYUCHO logo.
These words reflect our core message:
"Cherish your honest feelings and everyday moments."
You may also notice the words “SINCE 2017” embroidered nearby.
While JIYUCHO opened in August 2019,
2017 marks the year we quietly began—
the founding year of FREEMONT, our parent company,
and the first step toward creating JIYUCHO.
That was the year we began moving, quietly,
with a hope to bring more honest moments into the world.
We chose to stitch this year into the towel as a quiet reminder of where it all began.
■About the Material
This towel is crafted with a two-layer structure:
soft to the touch, yet highly absorbent and quick to dry.
It sits somewhere between a tenugui (traditional Japanese hand towel) and a modern towel—
thin, lightweight, and easy to carry around.
Ideal for daily use, travel, or just for those gentle, everyday moments.
We hope it helps you wipe your brow with ease
and carry your day with a little more lightness.
Limited edition: Only 50 towels available per color. If it catches your eye, don’t wait too long.
◾️August Only! A Little Gift to Celebrate 6 Years of JIYUCHO
To celebrate JIYUCHO’s 6th anniversary,
all orders placed in August will include a small gift:
a set of mini poems about summer—
just a few words printed on palm-sized paper.
It’s a quiet gesture, but we hope it adds to your summer days,
alongside this towel.
(*One poetry set will be included per order.)
◾️Two-Towel Set Available
Choose both colors together at a slightly better price.
・Single towel... ¥2,900 (¥3,190 with tax)
・Two-color set... ¥5,500 (¥6,050 with tax) — save ¥330!
■Product Details
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Size: 33cm × 100cm
A little longer than standard sports towels -
Material: 100% Cotton
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Weight: Approx. 50g
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Design: Shohei Koyama (JIYUCHO)
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Embroidery: Banana-Bro(BLUE BANANA STAND)
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Towel Production: Based on MOKU by KONTEX (Imabari, Japan)